campaign | Sarosh Waiz

Since I had a chance to take a PR (Public Relation) course in the summers in order to complete the course count for my MBA, we had to make a PR video campaign as our project. We were a group of a good 8 to 9 people and had to come up with a campaign, through which we can create awareness in SZABIST for disabled students. At present SZABIST does not have a wheel chair friendly environment, and hence we had to focus on creating awareness within SZABIST and then drive a change. Because we were targeting an internal audience, we made the following clips on a few assumptions. The tagline we used in order to keep synergy among all our videos was “We dont need your pity! We need respect!” … I’m starring (=P) in the first video, but this was discarded, as I assume, the teacher thought I was the only one who worked. But oh well.. do check the following clips and give your feedback…