Amway Car Polish
Was surfing through several pictures and I found this cool print advert. It shows how the famous 1950s-1960s Volkswagen Beetle is being converted to the ‘New’ Beetle by polishing the car up with Amway Car Polish.
A very simple concept but conveys the message in a crisp and clear manner. All I can think of by looking at this image is the comparison of the shine that Amway Polish has brought to a dull old body, and I believe that’s how they intend to position the brand specially with the tagline “Shine Like New” on their product.
I was trying to find when and where this campaign was executed and I got to know that the campaign was executed in Thailand in February 2009 and was launched on Print and Outdoor. The Agency who made it was DENTSU Y&R Bankok. I was not able to find a post-campaign analysis, but if someone knows how this campaign did, do give me some feedback on the comments area below.
This campaign also got quite famous on the blogosphere as mentioned by the Amway Corp. Official Media Blog which you can access here. You can also find the ad posted on another blog named Bhatnaturally which you can access here.
Do keep me posted if anyone of you know more about this campaign.
