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Disability Campaign: We Dont Need Your Pity! We Need Respect!
Since I had a chance to take a PR (Public Relation) course in the summers in order to complete the course count for my MBA, we had to make a PR video campaign as our project. We were a group of a good 8 to 9 people and had to come up with a campaign, through which we can create awareness in SZABIST for disabled students. At present SZABIST does not have a wheel chair friendly environment, and hence we had to focus on creating awareness within SZABIST and then drive a change. Because we were targeting an internal audience, we made the following clips on a few assumptions. The tagline we used in order to keep synergy among all our videos was “We dont need your pity! We need respect!” … I’m starring (=P) in the first video, but this was discarded, as I assume, the teacher thought I was the only one who worked. But oh well.. do check the following clips and give your feedback…
1st Clip – 45 sec
2nd Clip – 45 sec
3rd Clip – 30 sec
4th Clip (Alternate) – 30 sec
If you don’t understand anything, please feel free to leave a message and I would be more than happy to reply back…
Author: Sarosh Waiz
Hello there! I’m Sarosh Waiz, an Internet Entrepreneur and am currently the CEO of dimenXions Digital Workshop. This is my personal blog, and I use it to write about different topics which include marketing, advertising, football, creativity, new discoveries and random thoughts. Although I have been writing more generally since the the last few years, but have professionally started blogging since a few months. I am a MBA student at present, and had been working at Mindshare/GroupM initially as a Media Planner but later moving on to a role of Activation Strategist. During my last 2 years here, I have worked upon several international and local brands gaining professional marketing experience. Today, I stand as a professional marketer working to explore the digital medium to maximize marketing exposure and ROI for marketers and businesses. If you wish to contact me, please do visit my contact page. Stay around, and keep visiting. Bookmark my blog so we can stay in touch :).
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