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YouTube Cannes Lions 48 hour Ad Contest
I heard about the Cannes Lions 48 hour Ad contest last month when someone mailed me a link to the Youtube username canneslions. There was nothing mentioned there, accept that I would need to check back by the end of April for the updates of the competition. I subscribed to the updates for this user, and received an email last night regarding the competition linking back to the Youtube page.
The competition starts on 15th May 2009 and will be open for 48 hours until 17th May 2009. A brief will be released at Midnight, GMT, 15th of May for an ad for a charity and the interested participants will have 48 hours to create, upload and submit the ad to the canneslions channel. After that, the participants will have about 2 weeks (from 17th May to 1st June) to promote the video through viral marketing campaigns before it is decided who will win a trip to Cannes to take part in the Young Lions contest at the Cannes Lions International Advertising Festival.
Two winners will be be judged on the basis of:
- Creativity
- Videos Viewed
- Ratings & Footprint
The winners will win an all expenses paid trip to Cannes to represent Youtube in prestigious Young Lions contest.
A very interesting opportunity for young creative people who need a chance to prove their creativity. This competition has been opened first time to the world via Youtube, and it is a great opportunity to tap on to. Gear up guys and get ready to participate. 
For more information regarding the contest and the Young Lions contest at Cannes, please visit this Youtube page.
Author: Sarosh Waiz
Hello there! I’m Sarosh Waiz, an Internet Entrepreneur and am currently the CEO of dimenXions Digital Workshop. This is my personal blog, and I use it to write about different topics which include marketing, advertising, football, creativity, new discoveries and random thoughts. Although I have been writing more generally since the the last few years, but have professionally started blogging since a few months. I am a MBA student at present, and had been working at Mindshare/GroupM initially as a Media Planner but later moving on to a role of Activation Strategist. During my last 2 years here, I have worked upon several international and local brands gaining professional marketing experience. Today, I stand as a professional marketer working to explore the digital medium to maximize marketing exposure and ROI for marketers and businesses. If you wish to contact me, please do visit my contact page. Stay around, and keep visiting. Bookmark my blog so we can stay in touch :).
4 Comments to “YouTube Cannes Lions 48 hour Ad Contest”
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I should go off and run away somewhere... somewhere ...... somewhere like 'dreamland' ... =P .. bye tweeples [saroshwaiz]
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If Media/TV/Press depresses you ... do check this video out =) ... http://ow.ly/2inzU [saroshwaiz]
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RT @rabiagarib: All the things you'd expect from a ladies tailor... Dishoom dishoom? #pakistan http://tweetphoto.com/35583035 >> LOLz [saroshwaiz]
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Your awesomeness astounds me
You sound like one of the employees at Group Mehr
Thanks for your comments Babar.
Couldn’t get you on the second part.
Hi, Thanks for article. Everytime like to read you.
Thanks
hi everyone, i took part in this contest and here is my entry. do feel free to post it and comment if you like it. http://www.youtube.com/watch?v=rV48v4_Knbg
thanks and regards